In operation c. 1918 - 2002
Electric porcelain (Industrial Directory 1927)
Bathroom fixtures (Industrial Directory 1931)
Electric porcelain, pyrometer tubes, radio insulators, insulators (Industrial Directory 1934)
Electrical porcelain, bathroom fixtures, pyrometer tubes & radio insulators (Industrial Directory 1938)
Electrical porcelain, bathroom fixtures, vases & miniature novelties & china (Industrial Directory 1940-41)
In February 1922, reported that the General Chinaware Corporation had acquired the Willets pottery plant.
— “New Concern Absorbs Willets Pottery.” 1922. Brick and Clay Record 60 (3):214.
“New Concern Absorbs Willets Pottery.” 1922. Brick and Clay Record 60 (3):214.
Harney, W.J. 1929. “Trenton’s First Potteries.” Sunday Times Advertiser, July 7, 14, 21 and 28, 1929.
Goldberg, David J. 1998. Preliminary Notes on the Pioneer Potters and Potteries of Trenton, N.J.: The First Thirty Years – 1852 – 1882 (And Beyond). Privately published, Trenton, New Jersey.
Schopp, Paul W. and David L. Weinberg. 2001. “National Ceramic Company, Trenton, New Jersey.” Trenton Potteries 2(1):1-5.
Hunter Research, Inc. 2005. “Historical and Archaeological Investigations at the Excelsior Pottery Site, Southard Street Bridge Replacement Project, City of Trenton, Mercer County, New Jersey.” Report on file, New Jersey Historic Preservation Office (NJDEP), Trenton, New Jersey.
Other firms at this site:
National Porcelain Company; General Chinaware Company; General Chinaware Corporation; National Ceramic Company
Block and Lot:
46E-1/24, 53-68, 72, 76
Historic Street Address:
Brunswick Avenue near City Limits; Southard Street; 400 Southard Street
City of Trenton
Sanborn Map Company. 1927. Insurance Maps of the City of Trenton, Mercer County, New Jersey. Sanborn Map Company, New York, New York. (Vol. 1, plate 62: shown as “National Porcelain Co.”)
Franklin Survey Co. 1930. Real Estate Plat‑Book of the City of Trenton and Borough of Princeton, Mercer County, New Jersey. Franklin Survey Co., Philadelphia, Pennsylvania. (Plate 32: shown as “National Porcelain Co.”)
Sanborn Map Company. 1955. Insurance Maps of the City of Trenton, Mercer County, New Jersey, Volume 1. Revised from 1927 map. Sanborn Map Company, New York, New York. (Shown as “National Ceramic Co.”)